The Global Publishing Marketplace: Creating Audiences (EASM177)

30 credits

How do publishers build audiences and generate engaged readers? In this module you will examine the publishing marketplace, placing emphasis on the impact of digital technology and global structures of power. Alongside attending lectures from industry professionals and the London Book Fair, you will develop your own marketing portfolio as well as examining the marketing and distribution practices of contemporary publishers. Focusing on the role of market research and reaching diverse audiences, this module asks you to think creatively about building communities of readers and the multiple modes through which publishers generate revenue.