Made in Germany: the History and Culture of a Global Brand (MLG1020)

15 credits

‘Made in Germany’ is a merchandise mark that was first introduced in 1887. Today it is often associated with companies such as Mercedes Benz, Audi, or Adidas. However, there is more to this success story than the history of individual companies. ‘Made in Germany’ is about the cultural history behind the brand and one of the world’s strongest economies – including immigration policies, educational initiatives, individual entrepreneurs but also environmental guidelines that have, over time, shaped the economic powerhouse that is the German economy today. We will explore key initiatives and developments and their short- and long-term impact.

This is an open module that can be either opted for as part of a Modern Languages degree or on the basis of modularity. Please note that this is not a history of economics in Germany but a cultural history.